Developers Tool Gecko For Android Ignites Free Indoor Positioning Market

Gecko helps developers create and use accurate indoor positioning for any environment without additional hardware installations

22 DECEMBER 2010, MALMö, SWEDEN
Summary
The release of Gecko by indoor positioning company Qubulus marks the end of expensive indoor positioning solutions that require hardware installations and the often inaccurate solutions based on Wi-Fi database triangulation. Gecko is the first application that enables developers to create and use indoor positioning for free. It is powered by Qubulus' patented technology that uses the existing infrastructure inside and around buildings to create positioning indoors.
With 70% of cellular calls and 80% of data connections originating from indoors according to Strategy Analytics, a wide range of indoor location-based services (LBS) are expected to emerge from the already intensive mobile app market which is set to surpass $35 billion by 2014 according to IDC. Alternative positioning technologies like Qubulus' Gecko are expected to grow into a $2.5 billion market by 2015 according to ABI.

Practical applications of indoor positioning will leverage services like navigation, check-in apps, emergency services, point of sales apps, gaming and augmented reality. To support the thriving mobile market Qubulus aims at delivering the most versatile, accurate and widely used indoor positioning platform with the aim to capture the geosocial graph while enabling app developers to enrich their apps or create new apps. 

Hampus Jakobsson, one of the founders of The Astonishing Tribe that recently got acquired by RIM and investor in Qubulus underlines the importance of the indoor positioning market: "Being able to navigate yourself indoors is the next big frontier; it opens up so many new services that benefits all of us and from a technical perspective Qubulus brings new exciting possibilities."

There are a number of reasons why indoor positioning needs to be flexible and free. In many situations there are both temporary and more permanent needs: 

- Event organizers activate Gecko's positioning at a short time event to create an app for visitors to find stands, other visitors or just regular A to B navigation. With minimum cost a short and useful solution can be realized.
- Retailers implement a longer term solution for a store specific app that pulls in potential customers whenever they pass the store. The retailer saves money on the positioning that can be put in marketing efforts. 
- Museums permanently activating indoor positioning with Gecko keep track of what objects have attracted the most visitors and how current exhibitions compares to past exhibitions. As this long term commitment can be initiated with no substantial investment the risk to the budget is minimized.
- Property developers use Gecko's positioning data to examine the conversion rate of passing visitors into entering vistors. Money saved by using Gecko's low cost positioning can be allocated to adapt the indoor environment based on the results from the collected individual flow data.

These examples show how versatile the Gecko is and how Qubulus promotes an open developer environment as opposed to walled gardens and hefty costs. Ant Maran, founder and CEO of Qubulus explains: "Our aim is to support developer networks wherever they are to adopt indoor positioning to their projects, they are our most important customers."

Developers interested in Gecko can now signup to get started right away.  

Quotes
"Being able to navigate yourself indoors is the next big frontier; it opens up so many new services that benefits all of us and from a technical perspective Qubulus brings new exciting possibilities." Hampus Jakobsson
"Our aim is to support developer networks wherever they are to adopt indoor positioning to their projects, they are our most important customers." Ants Maran
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About Qubulus

Qubulus provides a positioning platform for smartphones where GPS does not work. Its patented solution is world leading in accuracy, cost-efficiency and versatility. Application areas include navigation, location-based gaming, point-of-sale applications, augmented reality and enterprise solutions and will change the way mobiles interact with their environment. Location data is stored on the backend to create analytics for the physical space. For more info visit www.qubulus.com

 

 

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