Video Release: Indoor Positioning Company Qubulus Showcases Mobility Patterns
Next generation location metrics help property managers analyze and optimize the visitor experience
08 APRIL 2012, MALMO, SWEDEN
SummaryQubulus has taken the next step beyond positioning by leveraging the location data that any Qubulus Positioning System (QPS™) powered app can retrieve. The updated Qubulus' location platform can now collect location data through the cloud positioning API. This enables property owners to build and distribute any application to retrieve and analyze location data.
Whether it is an enterprise that wants to improve the average desk-per-employee ratio, an airport that wants to keep track of queues or a mall's aim to improve the shopping experience, the Qubulus platform is applicable to all sectors.
Frank Schuil, founder and CEO of Qubulus explains:"The vunerability of commercial properties as the result of the online shopping revolution gave us the idea to bring the idea of online analytics to the physical world. The objective is to drive the conversion from visitor to customer just as with websites. In order to this you need better insight and that where we come in."
The video showcases:
- Mobility patterns: individual paths of mobile visitors
- Geo fencing: discover transitional flows of the mobile visitors
- Heat maps: showing most popular areas at specific times or periods
For more information visit www.qubulus.com.
"The inevitable vunerability of commercial properties as the result of the online shopping revolution gave us the insight to make a direct correlation between online analytics and our mobility patterns." Frank Schuil, Founder & CEO Qubulus
"Prime objective is to drive conversion just as any website, in order to do so you need better insight. That is what we help property owners with." Frank Schuil, Founder & CEO Qubulus
Frank Schuilfrank@qubulus.com, T: +46 (0)73 981 86 38
Qubulus provides a positioning platform for smartphones where GPS does not work. Its patented solution is world leading in accuracy, cost-efficiency and versatility. Application areas include navigation, location-based gaming, point-of-sale applications, augmented reality and enterprise solutions and will change the way mobiles interact with their environment. Location data is stored on the backend to create analytics for the physical space. For more info visit www.qubulus.com