Feeling lost? Indoor Positioning company Qubulus and application developer Crunchfish combines strengths to deliver the next big thing in Event Apps

20 FEBRUARY 2012, MALMO, SWEDEN
Summary
Qubulus and Crunchfish announces today that they are workingtogether to create an all-new indoor navigational system for mobile phones. Integrating Crunchfish’sHearway navigation system with Qubulus’ next generation technology for indoor positioning, thecompanies have fashioned a unique solution for navigating large indoor areas such as exhibitions,airports, subways or shopping malls using any smartphone.

Qubulus and Crunchfish announces today that they are working together to create an all-new indoor navigational application for mobile phones.  Integrating Crunchfish’s Hearway navigation system with Qubulus’ next generation technology for indoor positioning, the companies have fashioned a unique solution for navigating large indoor areas such as exhibitions, airports, subways or shopping malls using any smartphone. The system provides visitors with exact positions and directions in often crowded and hard-to-navigate areas, and at the same time it can also provide selected information about points of particular interest from exhibitors or vendors that the visitor walks by.

What places the application quite outside the ordinary is that the navigational information is not only presented visually, as dots on a map in the phone. Instead, as with the Hearway system, it is simultaneously sent as pre-recorded audio straight to a visitor’s headphones. This means that the visitors are given audio directions to their desired locations, much in the same way as a GPS in a car gives, but at the same time these directions are interspersed with messages related locations that the visitors pass by.

The announcement comes in advance of the Mobile World Congress (MWC) in Barcelona, taking place between the 27th and 1st of March 2012. The huge halls in which the exhibitions take place are the perfect environments to demonstrate the solution in action and arrangements have been made to let visitors try it out for themselves. When the application is active it allows visitors to ‘hear’ their way through the multitude of exhibitors at MWC, saving both time and energy, and at the same time getting important information sent to them that makes sure they don’t miss anything they might have been interested in.


About Qubulus

Qubulus provides a positioning platform for smartphones where GPS does not work. Its patented solution is world leading in accuracy, cost-efficiency and versatility. Application areas include navigation, location-based gaming, point-of-sale applications, augmented reality and enterprise solutions and will change the way mobiles interact with their environment. Location data is stored on the backend to create analytics for the physical space. For more info visit www.qubulus.com

About Crunchfish
Crunchfish is a swedish corporation passionate about mobile device innovation. The company haslaunched more than 40 innovative apps for the Android and iPhone/iPad markets, making them oneof the leading app developers in Scandinavia. The focus is on the user experience as well as new waysto interact with machines, which is achieved by combining strong graphical design with early resultsfrom research and development teams. For more info visit www.crunchfish.com 
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About Qubulus

Qubulus provides a positioning platform for smartphones where GPS does not work. Its patented solution is world leading in accuracy, cost-efficiency and versatility. Application areas include navigation, location-based gaming, point-of-sale applications, augmented reality and enterprise solutions and will change the way mobiles interact with their environment. Location data is stored on the backend to create analytics for the physical space. For more info visit www.qubulus.com

 

 

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